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Privacy Policy

Last updated: 2 March 2026

The Whitbourne Sisters operates this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience (the "Services"). The Whitbourne Sisters is Powered by Shopify, enabling us to deliver the Services to you. This privacy policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the Services, you indicate that you have read this privacy policy and that you understand how your data is collected, used and disclosed as described in this privacy policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified such that you cannot be identified or reasonably linked to it. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact details, including your name, address, billing address, delivery address, phone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction data, payment method, payment confirmation and other payment details.
Account details, including your username, password, security questions, preferences and settings.
Transaction data, including the items you view, place in your shopping cart, add to your wishlist, purchase, return, exchange or cancel, and your previous transactions.
Communications with us, including information you include in your communications with us, for example when sending a customer support enquiry.
Device data, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, customising and improving the Services. We use your personal information to provide you with the Services, including to perform our agreement with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send you notifications relating to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange delivery, to facilitate any returns and exchanges, to enable you to post reviews, and to create a tailored shopping experience for you, such as recommending products related to your purchases. This may involve using your personal information to better customise and improve the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email, SMS or post, and to show you online advertisements for products or Services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activities on the Services.

Security and fraud prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activities, to protect public safety and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password or other access credentials with anyone else.

Communicating with you. We use your personal information to provide you with customer support, to respond to you, to deliver effective Services and to maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes subject to this privacy policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform Services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping);
With business and marketing partners to deliver marketing Services and advertise to you. For example, we use Shopify to support personalised advertising with third-party Services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to ask us not to share information about you in order to show you targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your rights to opt out of this use here.
When you direct us, request us, or otherwise give us permission to provide certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our group of companies.
In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be sent to and shared with Shopify, as well as third parties who may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that include data and information obtained from your interactions with our store, together with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, together with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To find out more about how Shopify uses your personal information and about any rights you may have, please visit the Shopify Customer Privacy Policy. Depending on where you live, you may exercise certain rights in relation to your personal information here: Shopify Privacy Policy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not itself imply endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended to be used by children and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we are not aware that we actually "share" or "sell" (as those terms are defined in applicable law) the personal information of persons under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable and we cannot guarantee "perfect security". Furthermore, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, for example whether we need the information to maintain your account, to deliver the Services to you, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right of access/knowledge. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to ask us to correct inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails and you may choose to stop receiving these at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you reside in New Zealand, your personal information is protected under the Privacy Act 2020. You have the right to request access to and correction of personal information we hold about you. You also have the right to make a complaint to the Office of the Privacy Commissioner if you believe we have breached the Privacy Act 2020. You can contact the Privacy Commissioner at www.privacy.org.nz.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to those described above:

Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.
Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing based on your consent before it was withdrawn.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to demonstrate that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, a list of the relevant data protection supervisory authorities can be found here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please email us at info@thewhitbournesisters.com. For the purposes of applicable data protection law, we are the controller of your personal information.